Strategies in Australia

Staying on Top (a free supplement to The Strategy Toolkit)

1. The Trojan Horse strategy for EVs.

If the United States was ever to drop its ban on EVs from China, what you see on the roads of Melbourne and Sydney (all BYDs, all GWMs, very few Teslas…) is what you would see everywhere…

2. Simple designs are the most powerful.

Not only do their graphic designers nail it with easy to understand brand imagery, but the accompanying products are a hit (edible coffee cups, anyone?).

3. Who said cereal is a food group? Flavours and colours galore…

From corner shop windows to pop-ups for hilarious cola-flavoured toothpaste, Australians know how to stimulate demand.

4. If in doubt, use humour.

Australian word-play is world class…

5. Or a strong mix of images…

Grabs your attention, holds your attention.