Strategies in LA
Staying on Top (a free supplement to The Strategy Toolkit)
1. People, beautiful people, are at the heart of LA’s success
And they are celebrated on the sides of multi-story buildings
2. LA is larger than life
You have to exaggerate to get anyone’s attention there…
3. LA loves shock value…
Because things never are quite what they seem at first glance…
4. With a good dose of dark humour…
Living with earthquakes must do that to you…
5. And a dash of style…
The best of cars and of film production…
6. Celebrities, of course, are what say “LA” the most
In life, and in death, you are either A-list or not
