Strategies in Toronto (as winter ends)

Staying on Top (a supplement to The Strategy Toolkit)

1.  Product extensions that push the boundaries

What else says Canada more than maple syrup…  on salad?

2. Take a glass half-full approach to life

You have to take advantage of every moment of sunshine when it comes along, eh?

3.  And dress for springtime

Because you never know when the next snowstorm will hit, even in late April…