The effect
The Strategy Toolkit - January 2022 edition
Excerpt: Strategy & Architecture, part three
What is it that makes you stop, that makes you look again?
That makes you smile, that makes you feel… different about life?
You see the Guggenheim Museum in Bilbao, or the Vietnam Veterans Memorial in Washington, or Angkor Wat in Siem Reap. You… feel something.
How does an architect do that to you? Have that effect on you? And, learning from them, how can a strategist have that effect on others?
