Get smarter about strategy.

  • I read all the time. Every day. So you don’t have to.

  • I think about what I read and note really interesting ideas. Ideas about how to survive, how to get ahead in life, how to help others get ahead, and how to be happy. Ideas about strategy.

  • I am the only one in the world looking at strategy from every angle imaginable. And you can get these ideas, simply by signing up.

  • I share the juiciest ideas, the deep dives, in an email newsletter delivered directly to your inbox once a month, on or about the 21st day. For paid subscribers only.

  • I share everything else I find along the way, in snippets that go out about once a week. For everyone, free or paid.

  • These ideas will one day be published as the book series, “The Complete Handbook to Corporate Strategy”.

  • Proprietary insights into strategy (data, trends, and connections from tech, international affairs, and other readings).

  • Real-world learnings from decades of strategy work by myself and other leading practitioners.

  • The “behind the curtain” magic of strategy consultants worldwide. Available to you now, simply by signing up.

What readers say.

“Please meet George, a top 3 smartest person I've had the pleasure to know and work with.  And delightful to boot!  His insight and guidance are useful.”

- Oliver Glenn, entrepreneur, Madrid and San Francisco

“What I learned most from George during strategy projects and coaching: that strategy is more than economics, competition, winning and losing. That strategy is above all about people and how they cope with life. (The Strategy Toolkit is) a strategy newsletter for a new era.”

- Klaus Niederlander, executive, Brussels

“There are not many people I turn to for strategy insights.  George is one of them.”

- Sven Henrichwark, venture capitalist and executive, Singapore

“The Strategy Toolkit' is a must-read monthly newsletter on strategic thinking. If you have five minutes of time to invest each month, please do so.  George Barnett, the newsletter's author, draws upon his years of experience as a strategy consultant and start-up investor in Silicon Valley to help you reframe your strategic thinking,  when pondering long-term issues.  Unlike others, George doesn't attempt to apply a "one-size-fits-all" strategic framework to an existing problem.  Instead, he links lessons from the past to the present, allowing the reader to reach their own "aha" moment in shaping their own strategic thinking.”

- Dickson Louie, faculty, Graduate School of Management, UCDavis

“A welcome, and much needed, contribution to the practice of corporate strategy.”

- Bernie Jaworski, the Peter F. Drucker Chair in Management and Liberal Arts, Claremont Graduate University

About George Barnett.

I am a strategy geek based in Silicon Valley:  an engineer, diplomat, consultant, investor, and entrepreneur, with two decades of experience working with companies of all sizes around the world as part of the Monitor Group and the ClearLake Group.  Since 2015, I have invested a disproportionate amount of my time working with technology firms growing new businesses based on cloud-based software, artificial intelligence, and quantum computing. I read incessantly, and think constantly about what I read and what it means for strategy.  I tweet as @gabthinking and share bite-sized ideas on TikTok as @strategytok.

Become a subscriber.

Join the countless readers who have signed up for George Barnett’s newsletters for valuable insights into strategy.

The newsletter provides excerpts from books on strategy, plus insights, analysis and commentary on strategic issues, as well as real-world examples of strategy in action.

The Strategy Toolkit monthly newsletter is $20/month or $199/year.  Subscriptions are designed for a single user.

Discounted group rates for five or more subscribers are available.  To sign up as a group, click here.

The Strategy Toolkit offers a 50% discount to current students.  To sign up as a student, send the request to gabthinking (at) gmail (dot) com.

You can also give The Strategy Toolkit as a gift here.

Frequently Asked Questions

Do you offer group subscriptions?

Yes.  Bulk subscriptions are available at a discounted rate for groups of five or more subscribers. To sign up as a group, click here.

Can I share your emails?

As a paid subscriber, you gain an advantage from what you do with the content.  Indiscriminate sharing of that content reduces its asymmetric value. Caveat emptor.

As subscriptions are the main source of revenue for The Strategy Toolkit newsletter, if you do decide to forward an email, I ask that you encourage the recipient to subscribe directly.

Can I read the newsletter in my browser?

Yes.  If you are a subscriber, you can read all newsletters right here on The Strategy Toolkit website and access all the content in the archives.

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Get smarter about strategy.


I am a strategy geek based in Silicon Valley: an engineer, diplomat, consultant, investor, and entrepreneur.